SILVERBACK MUSCLE PRIVACY POLICY

Last updated: 12 August 2026

 

Silverback Muscle respects your privacy and is committed to protecting your personal information.

 

This Privacy Policy explains how Silverback Muscle collects, uses, stores and shares personal information when you visit our website, contact us, purchase a coaching programme or participate in Silverback Muscle coaching.

 

It also explains your rights under applicable UK data protection law.

 

1. Who We Are

 

Silverback Muscle is a trading name of Damian Summerscales, a sole trader operating in England.

 

For the purposes of UK data protection law, Damian Summerscales trading as Silverback Muscle is the controller of personal information collected and used in connection with Silverback Muscle coaching services.

 

Contact details

 

Email: contact@silverbackmuscle.com

Website: silverbackmuscle.com

 

If you have questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.

 

2. Personal Information We Collect

 

The information we collect depends on how you interact with Silverback Muscle.

 

Identity and Contact Information

 

This may include:

 

- Your name

- Email address

- Telephone number, where provided

- Other contact information you choose to provide

 

Coaching and Training Information

 

To create and deliver a personalised training programme, we may collect information including:

 

- Your training goals

- Training experience

- Current training routine

- Exercise preferences

- Available equipment

- Training availability

- Workout performance and training records

- Strength and performance information

- Weekly check-in responses

- Progress information you choose to provide

- Other information reasonably required to personalise your programme

 

Health and Exercise-Readiness Information

 

To help us understand whether your programme can be provided appropriately and safely, we may ask you to provide relevant information concerning:

 

- Current or previous injuries

- Physical limitations

- Relevant health conditions

- Medications where relevant to exercise

- Previous medical advice concerning exercise

- Other circumstances that may affect your ability to undertake resistance training safely

 

We will aim to collect only health information that is reasonably necessary for providing the coaching service.

 

Health information is treated as special category personal data and receives additional protection under UK data protection law.

 

Nutrition and Lifestyle Information

 

Where relevant to your coaching, you may provide information concerning:

 

- General dietary habits

- Dietary requirements

- Food allergies or intolerances

- Protein and nutrition habits

- Hydration

- Sleep and recovery

- General activity levels

 

Payment and Transaction Information

 

When you purchase a Silverback Muscle programme through our website, payments are processed using Wix Payments.

 

Silverback Muscle may receive information relating to your purchase, such as the service purchased, amount paid, payment status and transaction information required for business and accounting purposes.

 

Silverback Muscle does not ordinarily receive or store your complete payment-card details when payments are processed through Wix Payments.

 

Communications

 

We may retain communications between you and Silverback Muscle, including:

 

- Coaching messages

- Customer-service enquiries

- Emails

- Check-in communications

- Complaints

- Feedback

- Other correspondence relating to your programme or our services

 

Website and Technical Information

 

When you use silverbackmuscle.com, certain technical information may be collected by Silverback Muscle or service providers used to operate the website.

 

This may include information such as:

 

- IP address

- Device and browser information

- Website activity

- Cookie information

- Information about how visitors interact with the website

 

Further information about cookies and similar technologies is provided in the Silverback Muscle Cookie Policy and through our website cookie settings where applicable.

 

3. How We Collect Personal Information

 

We may collect information directly from you when you:

 

- Visit the Silverback Muscle website

- Contact Silverback Muscle

- Purchase a coaching programme

- Complete an onboarding questionnaire

- Complete a health or exercise-readiness questionnaire

- Create or use your coaching account

- Record workouts

- Complete weekly check-ins

- Provide progress information

- Communicate with Silverback Muscle

- Request customer support

- Provide feedback or make a complaint

 

We may also receive information through service providers used to operate the website, process payments and deliver coaching services.

 

4. How We Use Your Personal Information

 

We may use personal information to:

 

- Respond to enquiries

- Process and administer purchases

- Set up your coaching service

- Create your personalised training programme

- Deliver your programme through Everfit

- Provide coaching and programme support

- Review your workouts and progress

- Conduct weekly check-ins

- Make appropriate programme adjustments

- Communicate with you about your coaching

- Provide customer service

- Deal with complaints and disputes

- Maintain appropriate business, transaction and financial records

- Operate, maintain and protect our website and services

- Comply with applicable legal obligations

 

We will not use personal information for a materially different purpose without an appropriate lawful basis and, where required, providing further information to you.

 

5. Our Lawful Bases for Using Personal Information

 

Under UK data protection law, we must have an appropriate lawful basis for processing personal information.

 

Depending on the circumstances, we may rely on:

 

Contract

 

We may process personal information where this is necessary to take steps at your request before entering into a contract or to provide the coaching programme or service you have purchased.

 

For example, we need information about your goals, training experience, available equipment and training schedule to create and deliver your personalised programme.

 

Legal Obligation

 

We may process information where necessary to comply with a legal obligation, including applicable financial, tax, accounting or consumer-law requirements.

 

Legitimate Interests

 

We may process certain information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

 

This may include maintaining appropriate business records, responding to enquiries, protecting our services and dealing with customer-service matters.

 

Consent

 

Where appropriate or legally required, we may ask for your consent before processing personal information for a particular purpose.

 

Where processing relies on consent, you may withdraw your consent at any time.

 

6. Health Information and Special Category Data

 

Information about your health, injuries and certain other physical circumstances may constitute special category personal data under UK data protection law.

 

Where Silverback Muscle processes health information, we will identify both an appropriate lawful basis for processing under Article 6 of the UK GDPR and an appropriate condition for processing special category information under Article 9.

 

Where Silverback Muscle relies on your explicit consent as the relevant Article 9 condition, you will be asked to provide that consent through a clear and separate statement as part of the relevant onboarding or health-screening process.

 

You may withdraw explicit consent where processing relies upon it by contacting contact@silverbackmuscle.com.

 

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

 

However, if Silverback Muscle can no longer process health information that is reasonably necessary to assess relevant exercise limitations or provide the coaching service appropriately, we may be unable to continue providing some or all of the coaching service.

 

Silverback Muscle will seek to collect only health information that is reasonably necessary and relevant to the coaching service.

 

Silverback Muscle does not use this information to provide medical diagnosis or treatment.

 

7. Everfit and Coaching Delivery

 

Silverback Muscle currently uses Everfit as its coaching platform.

 

Everfit may be used to:

 

- Deliver your personalised training programme

- Display workouts and exercises

- Record training information

- Track progress

- Complete or manage check-ins

- Exchange programme-related information and messages

- Manage aspects of the coaching relationship

 

Personal information entered into or processed through Everfit may therefore be processed by Everfit in connection with providing its platform services to Silverback Muscle.

 

Everfit also has its own privacy information concerning its platform and services.

 

If Silverback Muscle changes coaching platforms in the future, this Privacy Policy may be updated accordingly.

 

8. Wix and Wix Payments

 

The Silverback Muscle website is operated using Wix.

 

Wix and its associated services may process personal information where necessary to provide website hosting, website functionality, forms, customer management and other website-related services used by Silverback Muscle.

 

Payments made through the Silverback Muscle website are processed using Wix Payments.

 

Wix and its payment services may process information necessary to facilitate and secure transactions.

 

Wix has its own privacy information explaining how it processes personal information in connection with its services.

 

9. Sharing Personal Information

 

Silverback Muscle does not sell your personal information.

 

We may share or make personal information available to service providers where reasonably necessary to operate Silverback Muscle and provide the services you have requested.

 

These currently include providers such as:

 

- Wix — website and related online services

- Wix Payments — payment processing

- Everfit — coaching programme delivery and management

- Email and communication providers

- Professional advisers, such as accountants or legal advisers, where reasonably necessary

 

We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

 

We aim to provide third parties only with information reasonably necessary for the relevant purpose.

 

10. International Transfers

 

Some service providers used by Silverback Muscle may process or store personal information outside the United Kingdom.

 

Where UK data protection law requires safeguards for an international transfer, Silverback Muscle will take reasonable steps to ensure that an appropriate transfer mechanism or safeguard is in place.

 

The privacy information of relevant service providers may provide additional information about their international data-processing arrangements.

 

11. How Long We Keep Personal Information

 

Silverback Muscle will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing coaching, responding to queries and meeting applicable legal, accounting, tax or reporting requirements.

 

Different types of information may need to be retained for different periods.

 

Information that is no longer reasonably required will be deleted, securely disposed of or anonymised where appropriate, subject to any applicable legal retention requirements.

 

We will review our retention practices as our services and systems develop.

 

12. How We Protect Personal Information

 

Silverback Muscle takes reasonable organisational and technical measures to protect personal information from unauthorised access, disclosure, alteration, loss or misuse.

 

We also use established third-party technology providers to operate aspects of our website, payment processing and coaching service.

 

Clients are responsible for keeping their own passwords and account credentials secure and should contact us if they believe their coaching account or communications have been compromised.

 

No internet-based service can be guaranteed to be completely secure.

 

13. Marketing Communications

 

Silverback Muscle may send marketing communications where permitted by law.

 

Where consent is required, marketing communications will only be sent after appropriate consent has been obtained.

 

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided or by contacting contact@silverbackmuscle.com.

 

Messages required to administer your purchase or active coaching programme are service communications and may still be sent where necessary.

 

14. Cookies and Similar Technologies

 

The Silverback Muscle website uses or may use cookies and similar technologies to operate the website, remember preferences and, where enabled, understand website usage or support marketing.

 

Where consent is legally required, non-essential cookies will only be used after the appropriate consent has been obtained.

 

You can manage applicable cookie preferences through the cookie controls provided on the Silverback Muscle website.

 

For further information, please see the Silverback Muscle Cookie Policy.

 

15. Your Data Protection Rights

 

Depending on the circumstances, UK data protection law may give you rights including the right to:

 

- Be informed about how your personal information is used

- Request access to personal information held about you

- Ask us to correct inaccurate or incomplete information

- Request deletion of personal information in certain circumstances

- Request restriction of processing in certain circumstances

- Object to certain processing

- Request certain information in a portable format where applicable

- Withdraw consent where processing is based on consent

 

These rights are not absolute and their application may depend on the circumstances and lawful basis for processing.

 

To exercise a data protection right, contact:

 

contact@silverbackmuscle.com

 

We may need to take reasonable steps to verify your identity before responding to a request.

 

16. Complaints About Your Personal Information

 

If you have concerns about how Silverback Muscle has collected or used your personal information, please contact us at contact@silverbackmuscle.com so that we have an opportunity to investigate your concern.

 

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

 

17. Age of Clients

 

Silverback Muscle's standard online coaching service is intended for people aged 18 or over.

 

We do not knowingly accept clients under the age of 18 through the standard Silverback Muscle coaching programme.

 

If services for people under 18 are introduced in the future, appropriate privacy, consent and safeguarding arrangements will be established before those services are offered.

 

18. Changes to This Privacy Policy

 

Silverback Muscle may update this Privacy Policy from time to time to reflect changes to our services, service providers, technology, business practices or applicable legal requirements.

 

The latest version will be made available on silverbackmuscle.com and will display the date on which it was last updated.

 

Where a change materially affects how existing client information is used, additional notice will be provided where required.

 

Contact Silverback Muscle

 

Silverback Muscle

Trading name of Damian Summerscales, Sole Trader

England, United Kingdom

 

Email: contact@silverbackmuscle.com

Website: silverbackmuscle.com

 

Last updated: 12 August 2026